Written by: Isabelle
Published: 21 July, 2017
Are you looking for a cost-effective way to increase brand awareness?
Do you want a promotional tool that keeps on giving … for years?
Do you want your customers to love you?
If you think it’s impossible to achieve all of the above, the good news is that you are wrong. Dead wrong. There is a promotional tool out there that can help you increase brand awareness, build customer loyalty, and maximize your sales. And the best part is that it won’t cost you an arm and a leg.
Yes, we’re talking about magnets. Read on to find out why and how you too can take advantage.
The Benefits of Promotional Magnets
Customized magnets are a great way to promote your products and/or services for a number of reasons, including the fact that people really do use them and they also tend to keep them for years.
People Really Like Magnets
Most people love magnets and are more than happy to put them up on their fridge. Where a brochure or a flyer or even a pen might end up in the trash, you can be certain a promotional magnet will end up on the fridge – or some other metal surface in a person’s home or office.
Magnets tend to have a higher perceived value than many other promotional products, and if they’ve been designed properly, there’s little chance someone will throw your magnet out. In fact, if it’s a fun-looking magnet, you can be sure it will be displayed prominently.
People Keep Magnets for a Long Time
So, not only are people more likely to put a magnet up on display, but they also tend to keep them much longer than any other types of promotional materials. In fact, a study found that people tend to keep magnets for as long as 8 years on average, with some holding on to them for a decade or longer.
Again, it comes down to perceived value, and people simply consider them too valuable to throw away. So, essentially, you’ll have a constant advertisement in someone’s house for a good number of years. There really is no other promotional tool that can achieve that, especially not at the comparatively minimal cost of a magnet.
You Get a Ridiculous Number of Impressions
Purdue University in the U.S. conducted a study of how often people open their refrigerators every day. We have no clue why it would be considered an important topic to study, but it did generate some interesting statistics for advertisers. So, according the study, it seems that a person will open their refrigerator between 10 and 12 times per day.
Now, if your magnet is in a home with a family of 5, that means you’ll be getting between 50 and 60 impressions per day, or between 18,250 and 21,900 impressions per year. And that’s not counting other people who might have access to the same refrigerator – like when extended family comes to visit.
Considering that a small promotional magnet can cost as little as $0.2, we dare you to find a more efficient form of advertising. If we take into account how long people keep magnets, you’re looking at between 146,000 and 175,200 impressions over 8 years. There really is nothing else that can compete.
You Can Get Really Creative
Unlike other promotional tools, you can get really creative with magnets. You not only can create visually appealing designs, but you also have plenty of room to add whatever information you like.
Try putting your company name, tagline, and even just a phone number and web address on a pen. You’re either going to end up writing in a font so small people will need a magnifying glass to read it, or you’re going to give up altogether.
Want to keep up with the digital world by including QR codes? Great idea. Just don’t try it on a pen because it’s not going to happen. With a magnet, though, you have much more room to expand.
Get the Most out of Promotional Magnets
If you really want to maximize the benefits of promotional magnets, you can also take things a step further. Instead of creating any old magnet, design one that is useful too. For example, a magnet with cooking measurement conversions will constantly be consulted, which will further increase the number of impressions. And will probably be kept till the end of time.
Likewise, a magnet with stain removal advice will be frequently consulted, but it will also mean your magnet will be placed in the laundry room.
If you are in a B2B industry, you can create magnets with featuring industry relevant advice, marketing tips, or even things like basic computer maintenance advice. Anything that will prove useful to your customer or prospect.
So, if you create a variety of magnets with advice for various areas of the home and/or office, you can have your brand displayed all over that person’s home or office.
Another option is to create calendar magnets, but you do have to take into account that once the year is up, they become obsolete. So, unless you are ready to invest in a new batch of magnets every year, you’re probably better off picking something else. However, you can be certain that calendar will be consulted frequently, so you have to decide whether the investment is worth it or not.
Other possibilities include photo frame magnets, clock magnets, checklist magnets, notepad magnets and more. Remember, the more useful the magnet is, the more your brand will be seen.
Magnets are a powerful promotional tool. The cost-to-impression ratio alone makes them worth it, but when you consider that they are highly effective at building loyalty too because of their perceived value, you really can’t go wrong with promotional magnets. And if you get even more creative and make that magnet useful, the perceived value skyrockets and your magnet will be around for many, many years.