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Delightful Ideas for Cupcake Packaging Labels

Written by: Nicole Plyler

Published: 08 July, 2021


Cupcakes are an American favorite. They originated over 100 years ago, earning their name for two reasons. First, the “cup” part likely stems from the original ingredients (cup of flour, butter, sugar, etc.). Second, bakers originally baked them in cups. These sweet treats were easy to make and required less effort than a cake. Now, they’re a billion-dollar industry, and their individual packaging makes them ideal for branded labels. Cupcake packaging labels offer many opportunities to engage the person about to enjoy their delectable dessert. 

Cupcake Labels: The Basics

If your cupcakes are a commercial product sold in bakeries, coffee shops, restaurants, or other places of business, your state may require certain information. A good source is the FDA Food Labeling Guide. In most cases, you’ll need to include:

  • Company name and address
  • Ingredients listed by weight in descending order
  • Allergen information (i.e., nuts)
  • Expiration or “best by” date

Nutritional information isn’t always necessary, but you’ll need to check what rules apply to your product. 

Customize the Label to Be a Brand Beacon

Your brand is just as important as how delicious your cupcakes are. A label is a great place to accentuate it with your logo, color, and other elements. It’s a calling card; what’s left behind after the cupcake is gone. If it’s memorable and professional, your customers are more likely to remember you whenever they need cupcakes. 

While you can certainly print labels at home, they won’t be of the highest quality. As perfect as you want your cupcakes to be, your labels need the same care. Plus, you’ll waste time and effort trying to get them right when professionally printed labels are already cost-effective. 

Other Ideas for Cupcake Packaging Labels

You’ll probably need multiple cupcake labels if you sell them individually and in quantity. The former will be smaller and have less space to add other messaging. However, you can do a secondary label that describes the flavor or the specific name of that cupcake if your menu includes these. 

For the larger labels, consider adding your company website and social media handles. You could even promote a social media challenge, asking cupcake lovers to show off their treats and tag your bakery. 

Whatever additional content you choose to put on your labels, make sure it’s authentic and resonates with your brand. 

Are All Cupcake Packaging Labels the Same?

There’s no shortage of options for cupcake labels. However, they aren’t all the same. Some printers use different materials or have limited options. We use 3M graphic vinyl, which is one of the most durable available. It’s weatherproof, moisture-resistant, and still looks great through normal wear and tear because of its protective coating. The material makes all the difference.

Regarding specs, you can choose from multiple shapes or die cut to a specific one. Finishes include matte or glossy. Size is completely up to you, as well. 

Elevate Your Cupcake Packaging Labels with Stickerbeat

We offer affordable, high-quality labels for cupcakes to fit any need, supporting local bakeries and national chains. Explore all the possibilities and order your labels today