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Cookie Box Labels Offer “Sweet” Opportunity for Branding and More

Written by: Nicole Plyler

Published: 01 July, 2021


Cookies are one of the world’s favorite desserts, and bakeries often include unique and creative packaging. To make your sweets stand out and build brand awareness, topping them off with a cookie box label is a must-have. These stickers are completely customizable and with so many applications available. So, what can you do with these labels? Let’s find out.

Maximize Your Brand’s Exposure

The starting point for any cookie box label is to include your brand elements. Start with your logo and bakery name. Then add it in other information like your phone number and website address. These stickers can be a calling card for your business. The impression they make can reach far beyond the buyer because cookies make a great gift. No one will need to ask where the delicious snacks came from because it will all be on the label.

Add Ingredients and Nutritional Information

Depending on how you sell cookies and the requirements, you might use labels for your ingredients list or nutritional information. This could be very important, especially for those that have allergies or sensitivities. It could also be a competitive advantage if your recipe includes only natural ingredients, as many consumers are health conscious about additives. 

Distinguish Flavors

Depending on the packaging, many cookies can look the same. If you’ve ever bitten into an oatmeal raisin cookie thinking it was chocolate chip, you know the disappointment. Clearly labeling the flavor of the cookie makes it easy for customers to pick the right ones and avoid anything they don’t like or may need to avoid.

Keep Boxes Secure

Labels for your cookie box can also act as a way to reseal. The labels will easily stick back to the box after it’s open. This keeps freshness in and the sticker on the box. That’s good for your brand and the cookies.

Have Fun with Labels

Beyond branding, ingredients, and favors, there’s another option for cookie box labels. You can have fun with these and add in clever and witty messages. Those might include taglines from your brand or popular culture (i.e., Cookie Monster phrases). These can be smaller and add more character to your packaging and ensure your brand is memorable.

Cookie Box Labels: Specs and Options

When it comes to labels, you have so many choices. Additionally, you can count on these items to be durable. Our options use 3M high-quality vinyl that’s waterproof, UV resistant, and won’t lose its grip if kept refrigerated. They also have a protective coating to avoid scratching, which is crucial if you’re shipping these baked goods. 

In terms of shapes, you can choose from traditional ones like circles, ovals, rectangles, and squares. Other options include die cut, which means they can be custom cut to match the outline of your logo. 

Standard sizes range from 1x1 to 3x3, but you can request a custom size. You may need a variety of sizes to fit individual cookie bags and larger boxes. 

It’s easy to order. You simply choose the shape, size, and finish (glossy or matte). Then you upload your artwork. Our graphic designers will check your artwork and send you a proof for approval. 

Shop Cookie Box Labels Today

Whether your bakery is just starting out or you’ve been in business for years, you’ll need labels for your cookies. Make sure you get the highest quality at an affordable price by ordering from us. Start shopping now!